Over time, advertisers and publishers have grown weary of the traditional digital marketing landscape. As a result, there has been a growing movement toward ad mediation platforms.
These platforms are designed to not only bridge the gap between two or more parties but also enhance their respective advertising practices.
Whether you’re an advertiser or a publisher, here is everything you need to know about this platform and how it can help your business.
Did you know that ad mediation services can help increase your website/blog/app revenue?
Ad mediation is the process of showing ads from multiple ad networks in your website/blog/app and then selecting the highest paying ad for each impression. This way, you can maximize your earnings without having to pick and choose between different ad networks.
There are many benefits to using an ad mediation service, such as increased revenue, more control over which ads are shown, and access to more advertisers. Ad mediation also allows you to test different ad networks and find the one that works best for your website/blog/app
Let’s understand it in more detail.
What is Ad Mediation?
Ad mediation is the process of using an ad network to mediate between a website/blog/app publisher and multiple ad networks to fill ad requests. Ad mediation allows you to work with multiple ad networks, which can improve your fill rate and eCPMs.
Ad mediation also gives you more control over the ads that are served in your website/blog/app, so you can ensure a better user experience. By having more control over the ads that are served, you can choose to only have certain ads shown on your website/blog/app, based on user experience.
This ensures that your users have a positive experience with your website/blog/app, and are more likely to continue using it.
There are a few different types of ad mediation, but the most common is server-side ad mediation.
Server-side ad mediation means that the ad network manages all of the communications between the website/blog/app publisher and the multiple ad networks.
The advantage of server-side ad mediation is that it is completely transparent to the user and it happens in real time. Server-side ad mediation also allows for impression-level reporting, so you can see which ad networks are performing well and optimize accordingly.
There are a few things to keep in mind when using ad mediation:
-Make sure you sign up for an account with a reputable ad network. There are many scams out there, so be sure to do your research.
-Create different ad units for each network you want to work with. This will allow you to track performance and optimize appropriately.
-Monitor your fill rate and eCPMs regularly. If you’re not happy with the results, consider switching up your ad networks or changing your Mediation Stack.
How does Ad Mediation Work?
Ad mediation is the process of using a third-party ad server to mediate the delivery of ads on a publisher’s website. Ad mediation platforms allow publishers to manage multiple ad networks and ad placements in one place. They also provide valuable data insights that can be used to improve ad performance.
There are two main types of ad mediation: real-time bidding (RTB) and header bidding.
- RTB is the more common type of ad mediation, and it works by allowing publishers to auction off each ad impression to the highest bidder in real time.
- Header bidding, on the other hand, allows for simultaneous auctions of each ad impression, giving all buyers an equal chance to bid on each impression.
Both RTB and header bidding have their advantages and disadvantages, so it’s up to the publisher to decide which type of ad mediation is right for them. Whichever type of ad mediation you choose, though, you can be sure that it will help you better manage your ad inventory and improve your overall advertising revenue.
Benefits of Having Ad Mediation
Ad mediation is the process of managing multiple ad networks to fill your ad space on a website/blog/app. Ad mediation platforms help publishers increase their overall fill rate and eCPM by working with many ad networks.
Increased Fill Rate: By working with multiple ad networks, ad mediation can help increase the overall fill rate for your website/blog/app. This means that you are more likely to have ads shown on your website/blog/app, and thus generate more revenue.
Higher eCPM: Ad mediation can also help increase your eCPM or effective cost per thousand impressions. This is because ad networks will compete for your ad space, driving up prices.
More Control: With ad mediation, you have more control over which ads are shown on your app or website. You can block certain types of ads, or choose to show only high-paying ads. This allows you to customize the user experience and maximize revenue.
Manage Inventory: Ad mediation can also help you to better manage your inventory, as you can now choose which ad networks to show ads from based on factors like fill rate and eCPM. This way, you can ensure that your ad space is being used in the most effective way possible.
Boosted CSAT: Ad mediation can help to improve the user experience on your site or app, as it allows you to show fewer and less intrusive ads. This means that users are more likely to stay on your site or app, which can ultimately lead to more page views and conversions.
Things to Consider When Choosing an Ad Mediation
When it comes to ad mediation, there are a few key things to keep in mind to make sure you’re using it effectively.
Here are four things to consider when choosing an ad mediation platform:
- Before you commit to a mediation platform, be sure to check that it is compatible with the ad inventory you have in place. The last thing you want to do is redo all of your current ad placements just to use a different platform.
- Consider the fees associated with using the platform. Some platforms may take a percentage of your ad revenue, while others may charge a flat fee. Weigh the costs and benefits of each option before making a decision.
- Evaluate the platform’s features and capabilities. Does it offer the targeting options you need? What kind of reporting do you get? Is it easy to use? Make sure the platform you choose meets all of your needs and expectations.
- Get feedback from other publishers who have used the platform. Ask them about their experience and whether they would recommend it to others. This can be an invaluable resource when making your decision.
Summarizing it all
Ad mediation provides a way for you to manage your ad inventory, improve your fill rates and make more money from advertising on your website or blog. While it’s not right for every website or blog, if you have monetizable traffic, ad mediation can be a viable option to explore.
If you’re not already using an ad mediation service, now is the time to start! With so many benefits, there’s no reason not to try it out.